1. Find your targeted audience
There are millions of Internet users out there, but only some of them are genuinely interested in your products/services. Find their location, age, gender and other characteristics. This is very important because it will help you with many other business activities that you will have to conduct in the future like marketing for example.
2. Create a business plan
Just like traditional businesses, apparel online businesses need business plans too. This plan should be detailed and contain all the necessary elements for success. Since we are talking about apparel business, you will need to determine your manpower, budget, pricing, marketing activities, storage space, logistics, delivery and customer support.
3. Determine your unique selling point and brand image/name
What makes your products and/or services unique? Are they organic? Are they unique? Made in Norway? Point out this uniqueness. In addition, take some time to determine a brand image and brand name. This is one of the ways to stand out from the crowd.
4. Choose an e-commerce platform
The next step is to select a good e-commerce platform. As we said before, modern online business owners have a few solutions. For instance, you can build an online store from scratch with the help of different open source options. In addition, you can also start selling on online marketplaces that are well-established like Myntra, eBay or Amazon. You can choose a SaaS e-commerce solution. For instance, Shopify offers online shopping cart system for your website and a great customer service. Keep in mind that every option comes with certain advantages and disadvantages so analyze all the aspects.
5. Choose a domain name
Before you start the process of registering a domain name, it’s better to make a list of a few domain names because it is very likely that the first one that comes to your mind is already taken. There are some great places where you can buy a domain name. It’s also good to know that .com is still the most popular top domain name even though you can use domains like .net or national domain name extensions.
6. Taking care of the content
After that, you should take some time to organize the content on your online store. About Us, FAQs, Delivery, Return Policy, Contact Us and Categories are pages that your website must have. In addition, it’s a smart move to include a size chart, use high-quality photos of the products, provide short product descriptions with SEO in mind, add tags, present the prices and provide suggestions.
Once a transaction is made, you will have to deliver the product. Time is crucial in this case, so you should look for the best solution. You can use well-known companies in this business like DHL or FedEx, or you can create an in-house delivery department. Once again, evaluate the advantages and disadvantages and choose the option that suits your apparel online business the best.
8. Payment options
Think about the payment options your customers will have. Allowing them to use debit or credit card is a must. However, it would be better if you provide some other payment options like PayPal, Skrill, cryptocurrencies etc.
Now that your apparel online business is working, it is time to promote your new business. Use your newly created social media profiles for this purpose. Create a blog, a YouTube channel and other things that can help you promote your business for free. You can also invest in a PPC campaign too.